Media Kit – Botanic Gardens Week 2025

Join our Guardians of the Green campaign this year for our 10th anniversary! The theme aims to highlight the critical conservation, education and outreach work conducted by our member gardens.

Inspired by the success of zoos in raising awareness for wildlife conservation, this campaign positions botanic gardens as the ‘zoos for plants’ – places where rare and threatened species are safeguarded for future generations and where society can learn and connect with nature. Participating gardens will showcase their ‘Big 5 Plants’ – a selection of species that tell powerful stories. Additionally, just as zoos are connected globally, so are botanic gardens. The campaign will highlight how we are a network of gardens collaborating and sharing species to fight extinction.

Through engaging visual storytelling, events and digital campaigns, utilising the simple comparison to zoos, Guardians of the Green will deepen public understanding of the essential role botanic gardens play in combating biodiversity loss and enhancing support for nature. Together, we will inspire visitors to become active participants in plant conservation – because protecting plants means protecting our future.

Download your toolkit below

The toolkit includes a briefing document with key messages, beautiful graphics for use and ideas for activities, a media release and a template for promoting your event/s on our website. Click on the links below.

Examples from the Toolkit

An example “Passport to the Big Five”
An example social media post using key messages.

If you have any questions please email Rebecca, media@bganz.org.au.

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Membership provides exclusive benefits, including unparalleled networking opportunities, access to industry leaders and expertise, valuable resources, and professional development through tailored programs, events, and forums. Members also receive partner discounts and a collective voice advocating for the sector at national and regional levels. We welcome botanic gardens, arboreta, allied industries and passionate individuals.

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